What is the date 100 days from now?
Look it up...
Write it down.
I would like you to write your 'ideal' answers...
The day has arrived; in an ideal world; what is happening?
What has changed? What has remained the same? what has improved? What has positively surprised you? Where have you finally found momentum? Which goals have you ticked off?
Where are you feeling more connected? How does it feel to have released some stress? Which answers have now revealed themselves? How is life and business different now you have a plan, a flow and some momentum?
I have helped 1000s of people through my work; 1:1, courses, content, collaborations with brands, speaking opportunities, workshops, producing a podcast etc..
I love that we can have choice and autonomy over our next steps.
Let's undercover yours...
They have a feeling there is more. It may be a little niggle that pops up occasionally or full realisation that something NEEDS to change. Sometimes; it comes from an external situation; a change in circumstances or sometimes; it appears internally; an instinct or a gut feeling that won't leave.
They have an abundance of ideas and often a lack of patience (I hear you!) You want all the things immediately; however you can be stifled by the prospect of starting. What to choose first? They are craving a plan; strong foundations, clarity and a workable timeline that will align with their busy season of life.
They cannot nor will they try to squeeze themselves into a box. Instead they know it is time to design their own. Perhaps they have had moments/chapters/years where they were following someone else's rules and they are ready to break away and reinvent on their terms.
They want to make money; an amount that feels great to them; in a way that suits them. They want to make money when they are working and when they are not; in the present moment and to support their future. However they don't want to be burnt out or stuck in a feast or famine loop; instead create a consistent, reliable, exciting financial flow.
They desire a workable schedule and timeline. They are unlikely to be in their hustle chapter - 'I'm just going to work 18 hour days and live on beans' - this is probably highly impractical and impossible. So instead they need to find a way to maximise the pockets of time they do have available.
They are keen to build something meaningful and impactful. No client has ever said to me 'I just want to make loadsa money so I can live on a yacht on my own!" :)
They want to celebrate, optimise and monetise their pic 'n' mix of skills, talents, expertise, experience and package them in a way that not only meets their money goals, suits their lifestyle, but delivers incredible results for their clients/customers.
They are ready to put some focus back on themselves; often it has been a while! They want to explore their likes, needs, wants in this next chapter and carve out the space to design the vision and then bring it to life...
They want to see what's possible because why not?! They want to have a go. They want to follow their heart. They want to unleash their potential and not just wait and wonder; instead make it happen.
First the activation:
No formulas. No trend following. No 'shoulds'. No actions that are taken from a 'people in my industry say you have to do x,y andz' perspective. No crowd sourcing your next steps from the loudest voices in your circle. No assumptions 'Well given my time of life and my circumstances... I guess these are my only options...
Instead:
Connection with yourself. Quietening the chatter. Turning down the distractions and notifications. Big questions and big answers. Collecting data and feelings. Heart, mind, body, soul decisions. Bespoke tailoring always. Making moves that not only feel good but are actually doable (and enjoyable!) and align with your circumstances, personality and goals. Leading from your why. Being clear on your mission and version of success and not getting distracted by the stuff that doesn't matter or sweating the small stuff. Creating a vision that is so strong that the fear that could potentially prohibit the process has to dissipate. To always have a sense of what you are building. No random actions or dabbling energy. Instead fully understand your goals and the metrics that you are optimising. Finally activating the next version of you or perhaps certain parts of you that have been dormant or forgotten about or never acknowledged. Spending time with yourself and defining and refining your next chapter and inviting the next steps to reveal themselves.
Next illuminating...
Elevating, optimising, sharing, delivering, showcasing you... you as the personal brand, your products, your services, your insight and your impact. In a way that suits you. We build your version of results. Some people want an introverted, quiet part time side hustle and others want to be a leading, visible expert in their field.
My work has created so many positive stories:
paid speaking gigs
television appearances
book deals
being the go to expert for BBC radio
landed life changing contracts and opportunities
becoming brand ambassadors
landing investment
diversifying their income
creating consistent passive income
more joy, increased income and less working hours
more life; more spaciousness and capacity
building an online portfolio that create a digital presence... that brings their vision board to life.
'I have worked with Nicky for the past 12 months and she has asked pertinent questions, held a space for me to analyse, shape, edit and direct my personal brand in a direction that suits my ultimate goals and lifestyle. She has a knack for asking thought-provoking questions and enabling me to uncover things that I had previously missed in both my vision and mindset.'
To finally begin/elevate into the next version of you. To stop talking, hoping, wishing etc and start doing and being...
I have a choose your own adventure approach; you can self study and have full access to all the materials to digest in your own time (there is a pay in full option which includes a bonus strategy session 1:1) Or we can spend the next 100 days together. You receive full access to the materials and have unlimited access to me via whats app and 1:1 sessions; available in Central London or online internationally.
Available 1:1 or as a self study course
It is a significant but not an overwhelming time to create game changing momentum. We have the space to focus multiple projects and all parts of your personal brand. We always work holistically.
It is a pleasing percentage :) As a client myself sometimes; I put so much pressure on myself to be able to achieve things immediately; however two weeks in, you would only be 14% through... we have time! It's all good.
During the 100 days working together; we can make huge imperfect progress. We can build, design, curate, experiment, declutter, discard, refresh, discuss, reinvent, mind map, recalibrate, connect and clarify.
It has suited so many types of people:
Founders, Creatives, Journalists, Leaders, Stylists, Speakers, CEOs, Digital experts, Healers, Teachers, Medical professionals. RuIe Makers (Lawyers) and Rule Breakers (Monetising non traditional careers; curating a portfolio career on their terms) Innovators, Technology Trailblazers, Dreamers, Foodies, Raconteurs, Game changers, Artists, Designers, Storytellers, Strategists, Wellbeing experts, Band Members who want to become Solo Artists (aka 9-5ers to want to create their own gig)
You get to know yourself so well. You build a wonderful habit of showing up for yourself every day - even the tiniest action counts. You will gather data for the future and after day 100, you will always know that you have access to that habit building muscle.
'Nicky was the first person I spoke to about launching Brave Bird. I’d listened to her podcast and followed her for about a year before reaching out. I’d had a few years out of work and my confidence was pretty low so I needed some professional advice about becoming much more visible. This was something outside of my comfort zone, but the faith what I had to offer convinced me it was time.
She grasped the intention right away and offered me great advice on personal branding, and helped me to formulate a structure in which to operate professionally and authentically.
I would highly recommend her services.'
'I now have a plan... I was definitely winging it before and ‘hoping for the best’ and
now I have realised I can make this business work for me...’
'Working with Nicky was just what I needed. She created the space for me to open up and get clear on some goals that I'd been procrastinating over for way too long, and even more importantly helped me bring about some action.
Nicky is a great coach but she also knows when to step in with ideas, which is exactly what I needed. Her creative questions, fast understanding of what you are wanting to achieve and unique background add so much value to the conversations you have with her.'
"Working with Nicky was a great experience: a really deep and accelerated process which meant that I found answers I was looking for really efficiently. Her methods combined to kick my brain into action and helped me bypass many of the usual traps of complaining and dwelling on obstacles. It was so great talking to someone who seemed to 'get' me immediately, and she also used concrete examples and relatable metaphors that totally made sense. I recommend her approach unreservedly - a brilliant way to get out of a rut and into action.
Thanks, Nicky!"
The principles, exercises, tools etc I share with you are current, fresh and designed to get results.
I know you are a highly ambitious, big dreamer who wants to bring a new flavour to the table.
Around here, you are totally welcome. Those big/stretchy/wild dreams have a front row seat...
Over the years, I have constantly been surprised by what's happened in my career... sometimes I couldn't have envisaged it... but through my strong foundations; I have been in a position to open up the personal brand opportunities
I didn't want to feel stuck in or 'meh' about my life and business.
I wanted to design my career to suit the kind of life I wanted to have and have the flexibility so I could bend and flex accordingly when the years brought inevitable change.
I want to build, to write, to create, to dream, to launch, to share, help lots of people and to tell stories.
I wanted to be able to say yes (and no!) and feel vibrant about my work.
I want to be able to choose how much money I earned and how I earned it. Plus find ways where I could earn without being tied to an inflexible schedule.
I love being able to create an idea in my head and then be able to make a plan to make it happen.
My family and friends mean so much to me; so being able to design a schedule that provides wiggle room for a profitable, exciting business and being a present Mum is paramount.
I am a great lover of a portfolio career and I don't want to do just one thing. (plus we all remember 2020, the days where you put all your eggs in one basket was a long time ago...)
I love variety and possibility and there has never been a better time.
We can deliver excellence work that showcase our unique talents and benefit from technology and the internet and grow our businesses; whilst we sleep.
I am a qualified life coach, certified by The Coaching Academy and I have been in the strategy space since 2008.
I have also been a professional actor since 2000 winning the Jim Broadbent (by the guy himself) scholarship whilst studying at Mountview Academy of Theatre Arts.
So I will bring the coaching questions, exercises, techniques, processes and help you to bring it all to life. AND I am trying to explain this in a non cringe way... so I promise no typical corporate role playing. However if you want to increase your prices and sell high ticket offers or sell yourself; you need to be comfortable saying things aloud... not just adding numbers to a spreadsheet. I would rather you experiment with this process in a safe environment with me; rather than waiting for the pressurised moment where you have to 'nail it'...
'I am so happy I met you and I am so happy I did this for ME...
I’ve always known that I have wanted to do this but the last few years have been so tough, I was beginning to doubt myself.
The way that you hold space for people is incredible. In your company, I feel that this is all possible. I also have plan (thank you). So not only does it feel good, it makes sense on paper.
I’m now actually excited about what is next'
What I have and what I don't have for you:
I don't have an agenda for you; a fixed idea or one version of success that you have to fit into.
Instead I want to know; what you want to be, do, have and feel and start there. Build on that!
I work with you, not against what's happening. I am never going to suggest you work harder or encourage you to build a schedule that doesn't work for your lifestyle. A coach once told me that if my son woke up at 5am, I had to get up at 4am or I wasn't serious. I was serious, in fact, I had been up at 4am... (and 8:30pm, 10:42pm, 12:01am, 2:15am etc etc... It was clear I needed to go slower and grab some sleep when I could in that phase of life.
I want to support you to embrace all the elements of you. I love combining all my skills and having 10+ income streams. You don't have to limit yourself. I will help you to find clarity and communicate cleaning so your personal brand plan is understandable, and not cluttered and confusing.
I have a framework for you that will guide you and support you but not restrict you. The information I share is a guide to give you some focus and hand holding but not dictative.
I want you to feel that you are in possibility and do things on your terms. You bring the ideas (I can also add some!) and I can help you to make a plan so they are real... not random.
'I am so happy I met you
and I am so happy I did this for ME...
I’ve always known that I have wanted to do this but the last few years have been so tough, I was beginning to doubt myself.
The way that you hold space for people is incredible. In your company, I feel that this is all possible. I also have plan (thank you). So not only does it feel good, it makes sense on paper.
I’m now actually excited about what is next'
Working with Nicky was just what I needed. She created the space for me to open up and get clear on some goals that I'd been procrastinating over for way too long, and even more importantly helped me bring about some action.Nicky is a great coach but she also knows when to step in with ideas, which is exactly what I needed. Her creative questions, fast understanding of what you are wanting to achieve and unique background add so much value to the conversations you have with her.
Working with Nicky was a great experience: a really deep and accelerated process which meant that I found answers I was looking for really efficiently. Her methods combined to kick my brain into action and helped me bypass many of the usual traps of complaining and dwelling on obstacles. It was so great talking to someone who seemed to 'get' me immediately, and she also used concrete examples and relatable metaphors that totally made sense. I recommend her approach unreservedly - a brilliant way to get out of a rut and into action.Thanks, Nicky!
I am forever grateful for the forces of the universe that led me to Nicky. I was hooked listening to her podcasts and took the plunge to work with her. It changed my life! I am an overthinker & subscriber of too many courses - but none worked for me - or they weren’t complete. I was overwhelmed by all the processes of launching my business - creating a website, how to show up on social media, pricing etc. The course is well worth the investment. It’s chock full of practical, useful information & presented in Nicky’s warm, vibrant personality. Working 1:1 was a real game changer - right from the first session, she just “gets” me! She uses metaphors that I can relate to and just like that, I understand what I need to do next. No fuss, no drama. As a solo-preneur, it’s great to work with someone honest, calm & concise like Nicky. I can bounce ideas with her and she can give me a viewpoint that I might otherwise have resisted or not considered. When I crossed milestones in my business, she was there cheering loudly & celebrating my wins with me. In the time we worked together, my personal brand has evolved by leaps & bounds! Thank you Nicky for your BRILLIANCE!! I look forward to working with you again soon!
Your big vision.
What is your vision of a 'successful life' in all areas. Let's start there. Then let's get even more specific.
This can be a challenging exercise as most of us were taught to be 'just grateful' or not to be greedy. Or to not dream too big as 'you'll only be disappointed'.
I can't promise that everything on your wish list will happen immediately or without 'work'.
But I can promise, that if you focus on your 'ideal version' of your life and business; they are much more likely to come to fruition because you will have enthusiasm and alignment.
Let's build your 'magical triangle' - the vision, the strategy and the mindset - all in alignment and working towards so you can move forward.
To be in possibility and opportunity. Maybe there isn't an obvious formula for what you want to do and how you want to do it; so instead of focusing on what you don't have - let's zoom in on what you do have.
'Working with Nicky was just what I needed. She created the space for me to open up and get clear on some goals that I'd been procrastinating over for way too long, and even more importantly helped me bring about some action. Nicky is a great coach but she also knows when to step in with ideas, which is exactly what I needed. Her creative questions, fast understanding of what you're wanting to achieve and unique background add so much value to the conversations you have with her.'
I've tried the starving artist choice...
no, in fact, let's be honest, I WAS the starving artist and got the teeshirt and I can confirm... it is not for me.
Often 'big dreams' are spoken about in a floaty, 'future self' way... 'one day, I will do that' or 'I will add that to my bucket list' or 'I am waiting for the perfect time'.
Instead, I want to help you to start living and scheduling your 'bucket list' now.
I don't want my dreams to only exist in my head. I don't want to short change my abilities by constantly stressing about money and playing a lacklustre version of myself.
Two of our main questions will be; how much money would you like to make and how would like to make it.
You get to decide it all.
Then we will get into all the nitty gritty details to make it happen...
Let's get excited about your packages, offerings and the value you provide. To build your confidence with your selling and share your prices with ease. To find a way to combine your skills and talents and build a portfolio career that will allow that space and creativity but also meet your financial commitments without feeling as though you are always hustling or pushing.
Or maybe you would like some variety in the way you support people? Perhaps you would like to expand into creating some passive income so you are no longer limited in the game of 'time for money'... I can't wait to hear what you would like to create...
Includes full access to Create your Income Pie
For the last 25 years, I have had no desire to be just a great seller and then sell to the 'wrong people' aka people who are not going to benefit from products/services/information expertise.
Nor do I want to do sleazy marketing where I go into pressurised 'convince' mode...
Instead I would rather show what I can do and give generously and then those people who connect will then be ready to work together.
This way there will be great alignment; a willingness and a readiness from the client to 'do the work' so coupled with my skills and focus; great results will come to fruition.
Maybe you want some help to create your digital disco; aka your online presence. Your content strategy. How you position yourself as a personal brand and how you can welcome amazing opportunities with ease. (One of my favourites was receiving a straight offer from a dream brand whilst feeding my three week old baby, entertaining my curious toddler in Pizza Express and trying to help my inlaws to navigate a 5 exit roundabout and find a parking space.)
I want to help you build your personal brand house and make your work accessible for the poppers, the hoppers and the shoppers...
The poppers: the ones who have heard of you and want to have a little look, or want to investigate further -maybe they saw your social media post but would like to see more.
The hoppers: the ones who are 'in' - they get you, they like, they want to find out more, they are building that know, like and trust factor...but not ready to commit yet...
The shoppers: They know what they want and they are ready to buy... they want to go straight to the checkout and make their purchase and get the fantastic goods...don't make it difficult... don't ask them to be on your newsletter and send them on a funnel merry go round... let them pay you and get started...
Includes full access to Your Digital Disco
A lack of visibility is no longer an option. We can't hide. I know that sounds like a mytical voice on a 90s game show but we can't just rely on the chance that people maaaay google us.
If you are a personal brand; you have to be personal (but with systems!). People need to get to know, like and trust and you can build that habit by committing to visibility.
There are so many ways to be visible (and many of them will pay you - not just for the sales you create but for your time and input too)
Videos, content, social, radio, podcast, television, keynotes, workshops, conferences, panals, q and a chats, webinars, collaborations, brand ambassador positions etc etc.
The key is to be purposeful. Knowing who you are and why you are there. Focusing on value through storytelling. Being clear on your messaging and being 'good to go' I want to help you to be ready for 5:50pm moment... I know it is just around the corner for you.
I want to help you to create a personal brand that enables:
Increased business visibility on your terms. So you can meet your business goals; e.g. welcome daily leads, build connections, grow your personal brand/portfolio career
Showing your skills. People are much more likely to purchase if they can see examples of the solutions of they want. For example I recently spent the most amount of money I had ever spent on a hair cut because I watched someone cutting and blow drying someone's hair exactly how I wanted mine. I contacted the salon and booked and paid immediately.
Decrease the lead time between someone knowing you and paying you. You have ideal clients who are looking for you; so how can you welcome them and give them what they want asap. I want sales to be easy for you and a natural part of your business.
Show you are ready for the opportunity. I am so visible online through my socials and google that when people get in touch my content has already done 75% of 'sale'. The other 25% is about connection and suitability; i.e. which option would suit this client/opportunity. This final piece is often about just ironing out the timings, the logistics and excellent customer satisfaction.
Showing up and ACTUALLY DOING IT: Sharing your business. Being visible. Being clear. Creating impact. Selling. Talking about yourself in a professional situation (without the ick or cringe feeling, or completely underselling yourself.) Getting to the point and sharing value. Sharing stories. Opening up conversations. Building a portfolio of work for your customer to enjoy (a portfolio that you create once and then share so you don't zap your energy) Becoming a favourite online - a reliable go to expert.
Maybe you want to ditch other people's script. You don't want to sound battery operated. Instead you want to feel confident and assured in what you are saying
You want to simply get used to saying things aloud and being seen. Introverts I see you :) I am you!
How to effortlessly sell and be comfortable discussing and receiving money. I used to do so many discovery calls and I was having such a nice time, it felt awkward to sell. There is a way to sell and have a nice time.
If you want to be a contributor. Have you ever noticed a line up or read a 'I'm delighted to announce...' post and thought... 'Oh I could do that'. But you feel you would benefit from support in putting yourself forward. (When I first worked with Stylist magazine- I prepared four potential pitches for our work together - there is a knack to this; the preparation and then the pitch.
If you live in your head a lot. You can articulate what you want to say brilliantly on the page but struggle to bring it to life. I will help you bring some lightness to the process so you can feel in flow and natural.
If you want to be more purposeful with your content and not just share generic pictures of your lunch, but have a proper strategy where people are getting to know you.
How to share what you offer so people understand exactly what you do and who you help … no Chandler Bing activities ('What does she do again?!') Plus if it is clear what you do, people will recommend your work - even if it isn't right for them.
How to be ready for the opportunity. I know that jobs, offers, connections arrive in the most unexpected ways so I want to prepare you so you are ready when they occur. I will help you to navigate a ‘let’s have a chat’ conversation; whether that is a shared project, a chat with a client about your services, a pitch, or an opportunity to share your message..
If you are frustrated with your current situation. You know you should be more visible but you are struggling to get started (in fact the longer it goes on the harder it is...)
If you are frustrated with your pace; ‘I should have said something’ or ‘I didn’t say what I meant’ or ‘I played really small there and I didn’t need to’.
Includes full access to Speak UP
Your online content has been so helpful and real and practical as well as funny, which is of great relief when all of this can feel heavy on your own.
You are honestly super at what you do and I'm so grateful I've started working with you...
There is an old saying 'What's got you here, won't get you there'...
Now I'm sure there have been some great parts of your process that you can utilise, however there is a 'next level' version of you...
I know you have big dreams and I want to help you to bring them to life.
When you focus on growing a particular part of your life; you will get to know yourself so well.
Your strengths, your talents, where you have ease, what feels great...
AND
Where you resist. Where you hold yourself back? Where you repeat fruitless habits because they feel familiar.
My 1:1 sessions are designed to hold the space for you. I want to help you find consistent growth and create a 'new normal' for you - one where you thrive in a lovely rhythm that suits you; rather than feeling as though you are always chopping and changing and in and then out.
If you are ready to stop dabbling; let's have a chat. If you want to stop blocking and stopping yourself; let's investigate what is going on underneath.
Your goals: The big ones and the small ones. The simple and audacious.
The ones that will receive over a hundred likes on the internet and the ones that nobody will know about or care about but will be deeply fulfilling to you on a personal level. Everything you want to be, do, have and feel.
Embracing your personality: Working with how you thrive; not pushing against it. Imagine creating a life and business that felt amazing?!How would that change things? What else would be enhanced in your life?What is your personality craving? What suits and delights you? Where and how do you feel good?What brings you joy? What feels like 'you' - that satisfied feeling of 'Ohhh this is what I am meant to be doing...
Your circumstances: Let's embrace them all and work with them, rather than against them.
I love the possibilities that we have; we have the opportunity to design and deliver a business model that works with our life.
I know your work is important to you; but I also know it is not the only thing.
Website
'Here we are very nearly a year later and Nicky is still replying to any updates personal or professional and her responses are always full and appropriate.I can’t recommend working with her more wholeheartedly you will definitely grow and be seen.
A catalyst for change with encouragement and endorsement.Being able to see when things are not working so well. Fresh approaches and ways of working is how Nicky navigates her life and as always actions definitely speak louder than words.'
I just finished the course with you and after every module, I feel so much more put together.
If you're a business owner/a human being, wholly recommend seeing what
Nicky Raby can do for you.
In keeping with my mission to meet you exactly where you are; you can choose from two options.
The DIY version is instantly available; so you can begin straight away. (If you pay in full you receive a complimentary strategy package so I will be in touch to arrange that) .
If you would like to work with me on the 'work with me' plan for 100 days; please message me via the button at the bottom of the page to arrange a call to discuss further. If we have spoken and you will to simply make the payment, then you can do so and we can begin :)
I am a firm believer in choosing a solution that is going to give you a results.
Perfect for you if:
You would like a full, immersive, 1:1 , 'I'm going all in' experience.
You and I work together for 100 days with regular 1:1 strategy sessions, daily accountability and full access to all the resources.
You want a 360 approach. For example; if your goal is to make more money; not only will I help you with your offerings, we will also bear in mind how you want to sell and how this new business model fits in with your life. I don't apply just a 'looks good on paper' approach... it has to work in reality and feel good.
'I usually share pictures of children's books but today I am making an exception and am sharing a picture of my notebook!
I have been having a great time working through Nicky Raby's fabulous Personal Brand Plan! I can't tell you how much I am enjoying it and am getting so much out of it! I already feel much more focussed on what I want to achieve and how I will achieve it.
This programme is perfect for freelancers and small business owners.
It covers lots of incredibly relevant questions and topics including "How do I stand out?" "How do I make money?" "What do I want to achieve?" "How do I put myself out there?"
I honestly couldn't recommend this online course more, you can do it in your own time and there is lots of support from the wonderful and very talented Nicky Raby.'
I worked with Nicky when I was feeling unsure about my direction after having kids. I was through the baby and toddler days and beginning to consider my options. Nicky saw a passion in me for advocating for, and supporting, people who has been adopted - like me. Nicky helped me to take myself seriously in terms of what I had to offer. So instead of launching with a free Wordpress site to little fanfare, I invested in myself and my new brand: How To Be Adopted.
I paid for a domain name, a shiny Squarespace site and an eye-catching and professional logo. To this day I still get compliments on the logo! I launched myself at an adoption event in London where I networked and made important contacts. I have now had 34k visitors to my site, been interviewed for international podcasts and been paid to speak at events.
Thank you Nicky for not letting me sell myself short!
Perfect for you if:
You love independent learning, You like to dip in and out whenever you need to/want to knowing you always have access to a library of resources to help you.
P.S. If you pay in full, you will receive a complimentary 60 minute strategy session with a week of email support.