Signature Programme: Create Your Income Pie

Helping you to create a personal brand on a 'life first' business model

My clients find my work because they need a new way...

Here are some examples of what may be going on...

  • Your old, familiar structure of how you work, live and earn suddenly feels outdated/unsustainable/or no longer suitable with your circumstances.

Everything feel conflicted and out of alignment. You need to reorder how you do things. You cannot just continue as you always have done. If you are going to 'work hard' you want to welcome your desired results...

  • Your preferences have changed and you want to work more with your personality.

    Maybe you have worked in a system of 'shoulds' previously and now you are not longer willing to do that. Instead you would rather ask what you would like? You would rather build in a way that feels good. A structure in which you are thriving and joyful.

  • You know there is more. You may not know how to make it happen, you definitely know...

Maybe your imagination has woken up again and you are ready to explore options. The internet shows you possibilities and you know you are ready to stop chatting about it or wishing it for it and instead... make.it.happen.

Here are some ways that Create your Income Pie may be a match for you

Sense

The feelings. All the feelings. You know you want more and more of the good stuff.

You want ease, purpose, alignment and for the majority of the time a feeling of 'I am doing and being what I am meant to be doing/feeling'.

Structure

You need to rebuild/tweak the foundations. You want to be intentional and discerning and instinctive. Perhaps everything feels random and without cohesion. Let's check in with the foundations so you can create space for all the good stuff i.e. the creativity, joy, flair and feel good factor

Seasonal

Let's work seasonally. What season are you in? You may be ready for 'lock in mode' - 5am starts, time blocked activities etc. Or.... you absolutely may not be. You may be juggling, squeezing, multi tasking because life is delivering a lot so you need to work smartly around your commitments so you can meet your ambitious, exciting business goals.

Sustainable

You are ready to build something long term (not necessarily for the rest of your life). Perhaps you have felt inconsistent or you are familiar with the burn out cycle. Inside this programme; I help you to work efficiently so your actions work for you in the moment but also become part of your long term results.

Safe

Creating in a way that feels good. You don't have to change your whole life to make your next money goal. I dislike this pressure internet implies; the assumption that you have to constantly be out of your comfort zone in extreme behaviour otherwise 'you are not serious'. Instead, let's lean in to how you work best and do more of that.

Hey love,

Just wanted to share a proud moment; my client is moving to my new package as we created.

That’s a 77% increase on a monthly package.

If it wasn’t this hot, I would do a little dance.

Had to share because I wanted to thank you for all the digital butt kicking/courses/accountability, it’s really helped.

P.S As in 77% more ££ per month.

The programme started its development 25 years ago.

I was 18 years old, I had just moved to London to train at a world renowned drama school and I had a lot of big dreams… most of which I had no clue how to make happen. 

I wanted to do what I loved and I needed to find a way to make that financially viable. I tried the starving artist route. Do not recommend - 1 star!

I grew up being taught to be proactive. To take action and not just wait for the phone to ring.

My income pie has grown with me

My 20s was about the freedom to enjoy London life and build a career; acquiring skills and experience.

In my 30s I studied again (qualifying as a personal performance coach) and had my children. Pregnancy and the early years (and little sleep) required flexibility and encouraged me to work in a more deliberate way and begin to welcome passive income

My 40s so far have included moving house to our dream location. My children now being in full time school so my capacity in the day has changed but from 3pm onwards life just gets busier. My career has gone in incredible expected and unexpected directions. I have a varied and exciting income pie with over 6 income streams and at 43, I feel like I just getting started.

Back in 2000, I was absorbing (sometimes without realising) these very important personal brand lessons.

  • Feel good so you do good. 

    Being able to identify how you work best is game changing. Being able to name and claim what your version of success is and strive towards that will allow you to help more people. This requires you to stop and tune in. We are all so used to being accommodating or 'putting up and shutting up' so I encourage you to lean in to what you actually want and pay attention to that.

  • I had/have skills and so do you. If you are ready this, it is likely you are of a certain age. You have skills. You have experience. You have knowledge. You have faced adversity. Most importantly you are not starting from scratch. You have so much to offer right now that we can build on.

  • The internet is available

I know you know this but are you optimising it? I resisted systems for so long because I loved personalisation, in person interactions and spontaneity. Then I got tired. I was repeatedly burnt out (with not enough to show for it). So I knew I had to build strong foundations. In taking the time to do this; I ended up with more capacity. More space, creativity and energy to show up in the way I wanted to.

  • Get used to talking about money

Right now. Seriously. I know some people hate it but it is essential if you want to be in business and not just have a hobby. If you want a hobby... please enjoy :) I honestly didn't know how to talk about money. I would accept what was offered to me (sometimes it was just the opportunity or exposure!) and I didn't value my contribution. I overdelivered and undercharged. I did all the things. I have done so much money mindset work over the years and know that money is energy. You want it to flow and feel good... and often the more it does, the more great work you can create and deliver.

I always say to my clients that they are too talented, experienced and brilliant to be stressing about bills. The world needs your full bodied work. Right now :)

Do good work in the world

Career options in 1996 were very limited in our careers chat. It was about fitting into a box and doing something 'sensible'. Work was something to be endured. Nearly 30 years later; I know differently. Well I knew differently in 1996 but I didn't want detention for speaking up. Our work is not about filling in a timesheet. It is about contributing. These days you have the opportunity to help so many more people... not just in a 1:1 time slot. You can share your work, your perspective, your knowledge, your skills across the internet lands...

"Working with Nicky was just what I needed. She created the space for me to open up and get clear on some goals that I'd been procrastinating over for way too long, and even more importantly helped me bring about some action.

Nicky is a great coach but she also knows when to step in with ideas, which is exactly what I needed. Her creative questions, fast understanding of what you are wanting to achieve and unique background add so much value to the conversations you have with her."

For the last 15 years, I have worked with hundreds of people across the world from many different niches

Founders, Creatives, Journalists, Leaders, Stylists, Speakers, CEOs, Digital experts, Healers, Teachers, Medical professionals. RuIe Makers (Lawyers) and Rule Breakers (Monetising non traditional careers; curating a portfolio career on their terms) Innovators, Technology Trailblazers, Dreamers, Foodies, Raconteurs, Game changers, Artists, Designers, Storytellers, Strategists, Wellbeing experts, Band Members who want to become Solo Artists (aka 9-5ers to want to create their own gig)... to name a few...

However they have all had certain factors in common... and often a similar wishlist/check list

  • Money They want to earn great money in a way that suited them.

    They wanted to design a bespoke 'income pie' as often what they wanted to create wasn't available 'off the shelf'...

  • Choice: Being able to decide and have ownership of their life and business. Not only when it comes to 'big decisions' or 'new chapters of life' but every day.

  • A sense of making it happen: My clients are ambitious and big dreamers. They don't want to wait for permission or until someone grants them the option. They want to begin now

  • Personality: Extroverts, introverts, night owls, early birds, multi taskers etc. I want to help you create a business model that works with your brain. You know when you can operate at your best so we really lean into that version and ignore what you should do and instead focus on what feels good.

  • Follow their passions. Work for my clients is not just about turning up and putting in the hours and then nonchalantly going home. They want to do what they love. (Often they have tried and failed to do the first option) They want to highlight and elevate their unique skill set and excel... plus monetise in a really aligned way.

  • They want flexibility: Designing a blend of life and business is not usually confined to 40 hours sitting at their desk. They may need a different schedule. Or various locations. Or the ability to monetise via their phone whilst doing something non related.

  • Their circumstances need to be considered. Caring responsibilities, health conditions, building a business alongside a corporate are just a few examples. We can't ignore 'circumstances' and just work harder. My methods are about working with them. Not ignoring and trying to do all the things.

  • They want to create different streams of income. Again they don't want to be limited to 'chargeable hours' they want to live abundantly and maximise their skills, talents and experience and work smartly.

  • They want to do things in the best way (for them on their terms) and create a huge impact. My clients are hugely ambitious with big dreams, but want to operate at their best. This requires a strategy, a plan, a purpose, a connection with themselves, following their intuition and some big beautiful boundaries... :)

  • They want time off. Many have experienced burn out so needed to reset. To build from strong foundations once again. To create some stability. To allow their personal brand to work for them i.e create a strong presence that delivers 'results' even when they are offline.

"I just wanted to share the love around and say thank you to you!

Since our session you have changed my life.

Know that sounds super fromage but I wanted you to know how much you've impacted my life.

Couldn't have it without you! I so needed those boundaries!"

Creating your income pie is personal

For a while 'the entrepreneur' has had a bougie representation…

Private jets. Gold cars. Beige and marble houses.

However I am interested in what you want to be, do, have and feel.

My work is about creating ‘richness’ on your terms. 

What is the work you want to do?

How would you define 'work you love?'

What is the sweet spot of income created vs time spent working?

How much stress do you want to hold?

How much time do you want to spend resting or away from work?

I want to explore the topics: spontaneity, choice, freedom, joy, time spent...

aka your success pic 'n' mix.

How you can work smarter not harder...

I want to guide you as you navigate the next version of your income pie… 

To design a version of your income pie that truly reflects where you are in life; where you are now, where you are going and to fully attending to the goals and wishes you have...

The process: 

Strong foundations always

Robust, strong yet flexible. Clarity. Integrity. Knowing why you are doing what you are doing. Personal, professional, engaging and considered.

Skills

Now is not the time to shrink or be unnecessarily humble. I am here to actively encourage you to get to the front, babes...Your vibrant, eclectic mix is not only valuable, but it is necessary. You are not starting from zero. You are building on years of experience, lessons, challenges and achievements.

Specific

Now is not the time to be vague. I will help you distill the details. So you are building a personal brand (and offerings/services/products) from a place that makes sense to you and to your clients.

Selling 

To create money and clients. We will talk about positioning, marketing, pricing, delivering and excellence.

Solve

Getting results for your clients. Exceeding expectations. Becoming the go to person. Cultivating a reputation that sells for you.


Amanda: Absolutely buzzing! So glad I booked a session. I feel so much clearer, it was so helpful. You are brilliant!

ME: Yay! I’m so glad. Would you mind if I shared this feedback?

Amanda: Go for it, you are amazing! :) Absolutely you can. I don’t mind if you want to add my name. I would recommend you to anyone!

What's inside the programme?

Module One: Where are you now and where do you want to be:

Getting much needed clarity around your life and business. Maybe you have been stuck for a while or just been bobbing along and you now know it is time to dream a bigger. One that feels good. It may not be a complete 360 change but some strategic tweaks could make all the difference.

Module Two: Highlighting your unique self:

I welcome you to bring your unique pic 'n' mix to the table; your skills, experience, talents, background, story, flavour, personality etc etc and celebrate it all (and monetise the bits you wish!). The secret ingredient of building a 'successful' personal brand is being personal. Leaning into and elevating everything that is distinctly you.

Module Three: Pricing and Packaging:

'What to charge' is such a popular question. We can be overwhelmed with the number of questions we need to answer. What to charge? Should this be live? Is this a membership? Should I launch or have it one evergreen. Don't worry; there are a number of trainings to gently guide you through this process so you can make a decision on your next moves.

Module Four: Freebies, payment plans and discounts:

Again so many questions to answer. I want you to understand 'why' you make certain decisions so you build on integrity and in alignment.

Module Five: Designing your 'dance floor' at your digital disco:

I firmly believe in working smartly not just hard. So I put a huge emphasis on your digital disco aka your visibility strategy, your content, your website and online presence. How can you welcome effortless and easeful clients, customers, sales, collaborations and 'knock your own socks off' opportunities

Module Six: Selling and delivering excellence:

Zero sleaze or pressure; just you welcoming in your ideal clients and meeting and exceeding their expectations. I have no desire to spend all day 'on the phone selling to people and trying to convince' - instead I present and advocate strategies that allow clients who are ready to come to you.

Module Seven: 'Let's have a chat':

For the last 25 years all of my work has come from 'being great at having a chat'. I'm not going to make you learn a stiff script - this is about you being you. So no matter what the chat looks and feels like, you will always feel in integrity and alignment.

Module Eight: Passive income course:

Helping you to open up options on how you live and work. Maybe you want to offer some lower cost options, or to create a digital offering that you create once and it pays you again and again. I am going to support you from idea to process to welcoming sales.

Plus behind the scenes of my own portfolio career: After 25 years, I have plenty of stories and examples to share. You are of course welcome to ask questions via the messaging button. I want this content to support you now.

Plus lifetime access and all the updates: This is a robust, vibrant online library; one that is open 24/7 for you to visit whenever you like. This will be regularly updated; so you receive the freshest content. It is a one time payment (unless you choose the payment plan) and an investment that I know will deliver and delight many times over.

  • £397 or 3 monthly payments of £147

Create your income pie

  • Course
  • 24 Lessons

Lifetime access to 'Create your Income Pie' with all updates.

  • £747 or 2 monthly payments of £397

Create your Income Pie plus strategy session

  • Course
  • 0 Lessons
  • Includes 1 additional product

Lifetime access to 'Create your Income Pie' with all updates. Plus a strategy session 1:1 experience - pre work, 1 x hour together plus 1 week of private accountability support. Valid for six months. Strategy session is available after the second payment for those on the payment plan.

Includes 1 additional product

  • £1,747 or 2 monthly payments of £897

Create your Income pie plus monthly moves

  • Course
  • 0 Lessons
  • Includes 1 additional product

Lifetime access to 'Create your Income Pie' with all updates. Plus monthly moves 1:1 experience - pre work, 2 x 90 mins together plus 4 weeks of private accountability support. 1:1 support starts on agreed date between us.

Includes 1 additional product

Your online content has been so helpful and real and practical as well as funny, which is of great relief when all of this can feel heavy on your own.

You are honestly super at what you do and I'm so grateful I've started working with you...

From a current client

on a strategy session experience

Over the past few months my business has scaled super quickly - which I'm so grateful for especially when so many are losing jobs or in uncertain predicaments. But it has taken a lot of hard work and dedication too.

As business owners, we so often feel very lonely (for me my poor husband bears the brunt!) I need some serious support...

So I had an incredible coaching session with Nicky Raby - ahead of the session I did a huge brain dump of my last 3 years in business and so our 2 hours together were extremely productive- I came away with more clarity and confidence and feeling super focused on what I want from my next 6 months.

"Wow, I just had the most amazing two hours with Nicky Raby.

It was a coaching session for me; one of the investments I have made for me this year after a wild four months.

I want to be able to really clarify my thinking about next year and was it absolutely priceless; it has really helped me have confidence in myself and belief that I can continue with the pace that I have set but make it work for my new way of working. We've set some really hairy but really exciting goals so I am going to have some brand new packages coming your way.

What I love about Nicky's approach is that she is different from other coaches.

Nicky was great at not just talking to me about the way I want my business to look and what's comfortable for me and my family. But also very practical and tangible, plus what felt good.

I LOVED IT!"

'My strategy session felt like a fun conversation with a mate, I realised that somehow Nicky had actually managed to get me to work out clear and actionable goals for the next six months, to set both realistic and 'dream-world' financial targets, and got me to think outside of my self-imposed box with regards to using existing skills to generate income. It's invaluable to have someone who has not only the language and the training to steer you in the right direction with such ease and positivity, but also the lived experience of the world in which you are trying to build a business. Nicky gets it, and she brilliantly combines encouragement, positivity, and practicality to leave you feeling, seen, heard, valued, and valuable. Thanks, Nicky!'

'Thank you so much for tonight Nicky.

You are such an incredible beacon of light in my life & I think you're amazing!'