An introduction to passive income | Nicky Raby

Money whilst you sleep? Laptop lifestyle? Pyramid schemes that are a whole lot of hustle and cheesy, inspirational (but actually meaningless) quotes. 


This is often the version we see on the internet but it isn't my version.


If you know me, you'll know I like to do things my own way. 


I am a geek/rebel in equal measure.


I love learning but then adding my own twist.


Since 2014 I have created consistent passive income through my book, audios and online course sales.
This has not only increased my client base but also my bank balance.


Since becoming a mum in 2015, I knew I had to think creatively about how I was going to grow my business; despite becoming super ambitious, I had less time (and sleep!) than ever before.

So what is my version and what options does it invite? 


More time:

I am a mum to our three year old son and partner to Matt of twelve years. I adore them both and like to spend time with them. I don't cash in every hour for an hourly wage so I am always relatively close to home. I worked on an hourly rate for years; it wasn't enough. I undersold myself and I didn't have flexibility (a) to nurture my creative projects (b) I had to check in with a boss (when I like to be my own boss) (c) it didn't give me the option to grow. I was limited to the hours in the week.


More love:

These days I only do the work/collaborations/project that I love. I have a portfolio career; actor, coach, writer, speaker, podcaster. We have limited childcare, my working hours can be limited to the evenings/early mornings and nap times so passive income allows me to earn even though other 'shops' are shut. P.S I am lucky to have a supportive partner and family near by also who are amazing :)


A lower cost offering:

My 1:1 coaching sessions are my premium offering but it is so important to me that I serve my whole audience/community. Creating products/online services for my clients allows me to share my expertise and provide value at a lower price- win/win. Plus I dislike that the wellness industry can sometimes be only marketed to those who have huge disposable incomes. I am aware that small businesses/start ups/freelancers sometimes need the most support but have limited budgets.


More money:

There is only a limited number of clients that I can work with in a month and I enjoy having many income streams so making passive income is perfect for me. The 'ping' of the email notifying you have made a sale never gets old (and I am grateful for each and every one) and I even sold two books when I was in labour. Thankfully I have great systems in place as obviously wasn't able to reply personally... :)


Self study:

So many of my clients love self study. It suits their lifestyle, budget and circumstances. Every product I produce takes the customer through each process in detail. I have invested thousands in online training and my own self development and so much I have completed from my sofa. With a young son and a desire to grow my family, I am unable to jet off to Bali to 'find myself' at this time (although the flight would be worth it for the sleeps!) so I need support that supports my needs and lifestyle.

In short: 
Increased creativity and more time doing what I love: I love being proactive and in charge of my own destiny. I don't like waiting for the phone to ring. So this way I can remain in control of my time, money and lifestyle.

How would a consistent flow of passive income impact your business, time, bank balance and life in general?

There are so many options available and ready for you to explore.

In this course, I will help you create a plan of action.

Firstly identifying your vision: What could you offer? What would serve your customers? What do you specifically help people with and how could you do this without being in the room?

Secondly: Your strategy. How can you move from where you are now (perhaps solely working 1:1) to offering a menu of services; some of which are passive. Often we can tell ourselves that we will do this ‘someday’. Don’t worry I can help you to take the first steps and get cracking.

Thirdly: Your mindset. So many of us were taught to hustle and work hard until we couldn’t do anymore. To then rebuild your business with ease and flow, you may meet this with resistance. I am going to help you overcome any obstacles so you can move forward and make huge progress.

The business of being paid: pricing, pitching, boundaries and closing sales

Ok let's talk about money...

I shared a post on Instagram about asking to be paid...

'When you begin your own gig, there really is no rule book. Everyone is starting from a unique place. 


However in order for you to become 'in business' there needs to be swift turning point when you begin to talk about money and for money to actually reach your bank account. 


It sounds obviously right?

However it wasn't for me.

For years, I undercharged and over-delivered. I gave away hours of my time for free to be a 'good person'. I am a 'all hands on deck until you get the job done' type of person, and I think so many of us are taught this. None of us want to be complete twerps, do we? 


However I feel it is very important to raise the topic. 


Doing what I do and offering the range of topics that I do, I have seen it all. 


Gushing emails of 'We would love to have you'
Or 'It is a top secret project but definitely has legs' 
Or 'It would be amazing exposure for you' 
Or 'Good experience' 


I had a meeting last year with an international company who at first were pretty flabbergasted that I would charge. I respectfully mentioned that everyone else in the building was getting paid for their contribution. Or at least that was my presumption. 


So I want to help you to build a framework: 

Here's what you will learn in this course: 

1)  Creating a range of offerings that will benefit you and your clients' budget, commitment and the results they require

2) Uncovering 'free content'and how can you decide whether you should offer a taster or a sample with the hope of generating more work. 

3) How you can price your offerings so you can deliver high quality whilst remaining competitive. Over delivering and undercharging are traits I regularly see. PS. I want you be financially rewarded for your hard work...otherwise it is just an expensive hobby. 

4) Uncover limiting beliefs that may hold you back from selling what you have to offer, charging your worth (without regularly discounting) and moving from being 'supportive online' (which is great) to getting money into your bank account. You can do both. 

5) How you can move from a chat with a potential client 'I am really interested in working with you- this sounds exactly what I need' to them becoming a client and getting huge value from your services. 

6) How you can find clients who are willing to pay your fees and not just lurkers of your free content. 

7) How you can build a long term relationship with your customer; e.g they may begin with a purchase of under £20 and build up to a long term commitment. 

You can purchase the courses separately or you are welcome to purchase both as a bundle and make a saving.

All materials are instantly downloadable so therefore all sales are final.