Because I know you are talented, skilled, experienced, creative, empathetic, considered, kind, determined, ambitious, heart led, purposeful etc etc
AND
You are tired.
You've danced with burn out.
You've questioned whether or not all the hard work is worth it.
You've taken 'all the right actions, but the 'results' are yet to materialise to represent your efforts.
You have so many things you want to/need to do but need to be flexible.
You want to have a 'successful business on your terms' but do not desire to work 18 hour days from a gloomy, windowless basement. You want to feel and know that your work matters. That you are making a difference.
So you need a new way... inside of squeezing yourself into a box you want to design your own.
Sometimes it is externally...
An abrupt, unexpected change in your life.
Maybe it is expected and has been planned for and sometimes it is unforeseen and feels crushing and de-stabling. Yet, you need to find a way to make it work; because your responsibilities and commitments are still calling you and requiring you to step up and meet them.
e.g. Your old, familiar structure of how you work, live and earn suddenly feels outdated/unsustainable/or no longer suitable with your circumstances. Everything feel conflicted and out of alignment. You need to reorder how you do things. You cannot just continue as you always have done. If you are going to 'work hard' you want to welcome your desired results...
Or maybe it is an internal sensation...
What may start as a niggle or a murmuring feeling may quickly escalate into a full on realisation that SOMETHING NEEDS TO CHANGE.
Maybe your imagination has woken up again and you are ready to explore options.
There is an overriding sense of "if they can, maybe I could?" - even though you may not know how to get started.
You are ready to work in a way that works with your circumstances, personality and goals; and not fight against them. You want to follow your creative flow and build a business model not only that supports your business income but stands within the foundations of your life.
The sensation is urgent; the strategy may not be clear but the vision is beginning to reveal itself...
Luxury mansions. Private jets. Fast gold cars. Dripping diamonds across tanned bodies. Choreographed photographs of immaculately styled beauties carefully stepping onto a yacht in red soled shoes.
Now I love luxury and so do my clients.
However I have never had a client who claimed they wanted to make more money just to squander or hoard in a selfish way.
They want to make money for different reasons...
Choice. Flexibility. Freedom. An ability to say yes/no. Security (and sanity) for them and their family. To nurture their relationships. To make memories. To build, to create, to give back, to inspire. To facilitate and support. To protect and care for their friends and family. To work in a way in which their brain thrives. To be able to attend to their physical and mental health. To do what they love. A regulated nervous system. Creativity. Joy. Fun. The ability to make money in whatever season of life they are in. To create on their own timeline (for example I love a 5am-7am creative session before the house wakes up) and I love a four day week). To have a sense of sustainability built on strong foundations so you don't feel as though you are 'winging it'. To create enormous impact, positivity and possibility. To work smarter not harder because
Hey love,
Just wanted to share a proud moment; my client is moving to my new package as we created.
That’s a 77% increase on a monthly package.
If it wasn’t this hot, I would do a little dance.
Had to share because I wanted to thank you for all the digital butt kicking/courses/accountability, it’s really helped.
P.S As in 77% more ££ per month.
I was my first student.
I started creating my own income pie; not because I thought it would be a fun thing to do but because I needed to! I needed to make this work.
I was 18 years old, I had just moved to London to train at a world renowned drama school and I had a lot of big dreams… most of which I had no clue how to make happen.
I wanted to be someone who could do what I loved and get paid. Not dread Mondays or look forward to a hump day because the biscuits come out.
I always knew acting was going to be contract work (it is still a slice of my income pie today) so I need to work out how I was going to generate income continually.
Very quickly I established that using my own skills and working for myself was going to be the most effective, satisfying and happiest way.
My 20s was about the freedom to enjoy London life and build a career; acquiring skills and experience.
In my 30s I studied again (qualifying as a personal performance coach) and had my children. Pregnancy and the early years (and little sleep) required flexibility and encouraged me to work in a more deliberate way and begin to welcome passive income
My 40s so far have included moving house to our dream location. My children now being in full time school so my capacity in the day has changed but from 3pm onwards life just gets busier. My career has gone in incredible expected and unexpected directions. I have a varied and exciting income pie with over 6 income streams and at 44, I feel like I just getting started.
A healthy abundant expansive money mindset
Unwaveringly trust in yourself (even when it is challenged). Confidence. Self belief. A reminder that what you have to offer is valuable, important, brilliant and necessary.
That so much is possible for you. Even if you are in a tricky season now; there is so much more joy/ease/flow/CASH MONEY to come. There are so many ways to make money. It is literally flying around the world every millisecond...
Strong foundations always
Robust, strong yet flexible. Clarity. Integrity. Knowing why you are doing what you are doing. Personal, professional, engaging and considered.
Identifying your skills
I've got big questions, so you can receive big answers. Now is not the time to play small. Think of me as your pageant Mom (shell suit and big Elnett Hair do optional)... I want you to 'get to the front babes!'. I want to name and claim what you are great at. The intersection of all your skills, talents, experience, expertise etc... Now is not the time to shrink or be unnecessarily humble. Your vibrant, eclectic mix is not only valuable, but it is necessary. You are not starting from zero. You are building on years of experience, lessons, challenges and achievements. This crucial first step is the beginning of 'getting paid doing what you love'. is being able to identify what you can offer and how you want to offer it... then you can sell it.
Setting money goals and creating a pricing menu that supports them
I want money to be right in the centre of your plans. When I hear wellness talks; they talk about sleep, exercise, diet and water. I would also like to add in money. Knowing that you can support yourself and your needs (and probably others) is reassuring and the opposite is deeply de-stablising. I think the starving artist dream or 'I just want to help people so I don't need to charge' are outdated. Plus we deserve (and actually need!) more.
I want to help you to create a menu of offerings that create solutions for your ideal clients but also allow you to thrive and work in a way that suits you.
Feeling good about it all
Feel good so you do good. Honestly life is short; you know this. So I am always seeking and encouraging the joy. There isn't a success police coming; you have to determine it yourself. Creating your income pie is about identifying how you work best. Being able to name and claim what your version of success is and strive towards that will allow you to help more people. This requires you to stop and tune in. We are all so used to being accommodating or 'putting up and shutting up' so I encourage you to lean in to what you actually want and pay attention to that.
Selling/negotiating/advocating/embodying
I want you to be able to proudly and profitably share what you do. Increasing your income is not just about switching numbers on a spreadsheet or a website. It is about being able to embody that price and effectively and authentically sell it.
Earn when you are working and when you are not...
The internet is available. I know you know this but are you optimising it? I resisted systems for so long because I loved personalisation, in person interactions and spontaneity. Then I got tired. I was repeatedly burnt out (with not enough to show for it). So I knew I had to build strong foundations. In taking the time to do this; I ended up with more capacity. More space, creativity and energy to show up in the way I wanted to. I want you always to be ok; no matter your situation. To be to create money and clients. We will talk about positioning, marketing, pricing, delivering and excellence.
Do good work in the world
Career options in 1996 were very limited in our careers chat. It was about fitting into a box and doing something 'sensible'. Work was something to be endured. Nearly 30 years later; I know differently. Well I knew differently in 1996 but I didn't want detention for speaking up. Our work is not about filling in a timesheet. It is about contributing. These days you have the opportunity to help so many more people... not just in a 1:1 time slot. You can share your work, your perspective, your knowledge, your skills across the internet lands...
The logistics and practicalities
How to go from an idea into reality...Systems. Evergreen vs launching. The format of the product. Working out the whole process from end to end. Getting results for your clients. Exceeding expectations. Becoming the go to person. Cultivating a reputation that sells for you.
"Working with Nicky was just what I needed. She created the space for me to open up and get clear on some goals that I'd been procrastinating over for way too long, and even more importantly helped me bring about some action.
Nicky is a great coach but she also knows when to step in with ideas, which is exactly what I needed. Her creative questions, fast understanding of what you are wanting to achieve and unique background add so much value to the conversations you have with her."
Founders, Creatives, Journalists, Leaders, Stylists, Speakers, CEOs, Digital experts, Healers, Teachers, Medical professionals. RuIe Makers (Lawyers) and Rule Breakers (Monetising non traditional careers; curating a portfolio career on their terms) Innovators, Technology Trailblazers, Dreamers, Foodies, Raconteurs, Game changers, Artists, Designers, Storytellers, Strategists, Wellbeing experts, Band Members who want to become Solo Artists (aka 9-5ers to want to create their own gig)... to name a few...
However they have all had certain factors in common... and often a similar wishlist/check list
Money They want to earn great money in a way that suited them.
They wanted to design a bespoke 'income pie' as often what they wanted to create wasn't available 'off the shelf'...
Choice: Being able to decide and have ownership of their life and business. Not only when it comes to 'big decisions' or 'new chapters of life' but every day.
A sense of making it happen: My clients are ambitious and big dreamers. They don't want to wait for permission or until someone grants them the option. They want to begin now
Personality: Extroverts, introverts, night owls, early birds, multi taskers etc. I want to help you create a business model that works with your brain. You know when you can operate at your best so we really lean into that version and ignore what you should do and instead focus on what feels good.
Follow their passions. Work for my clients is not just about turning up and putting in the hours and then nonchalantly going home. They want to do what they love. (Often they have tried and failed to do the first option) They want to highlight and elevate their unique skill set and excel... plus monetise in a really aligned way.
They want flexibility: Designing a blend of life and business is not usually confined to 40 hours sitting at their desk. They may need a different schedule. Or various locations. Or the ability to monetise via their phone whilst doing something non related.
Their circumstances need to be considered. Caring responsibilities, health conditions, building a business alongside a corporate are just a few examples. We can't ignore 'circumstances' and just work harder. My methods are about working with them. Not ignoring and trying to do all the things.
They want to create different streams of income. Again they don't want to be limited to 'chargeable hours' they want to live abundantly and maximise their skills, talents and experience and work smartly.
They want to do things in the best way (for them on their terms) and create a huge impact. My clients are hugely ambitious with big dreams, but want to operate at their best. This requires a strategy, a plan, a purpose, a connection with themselves, following their intuition and some big beautiful boundaries... :)
They want time off. Many have experienced burn out so needed to reset. To build from strong foundations once again. To create some stability. To allow their personal brand to work for them i.e create a strong presence that delivers 'results' even when they are offline.
"I just wanted to share the love around and say thank you to you!
Since our session you have changed my life.
Know that sounds super fromage but I wanted you to know how much you've impacted my life.
Couldn't have it without you! I so needed those boundaries!"
I want to guide you as you navigate the next version of your income pie…
To design a version of your income pie that truly reflects where you are in life; where you are now, where you are going and to fully attending to the goals and wishes you have...
Amanda: Absolutely buzzing! So glad I booked a session. I feel so much clearer, it was so helpful. You are brilliant!
ME: Yay! I’m so glad. Would you mind if I shared this feedback?
Amanda: Go for it, you are amazing! :) Absolutely you can. I don’t mind if you want to add my name. I would recommend you to anyone!
Module One: Where are you now and where do you want to be:
Getting much needed clarity around your life and business. Maybe you have been stuck for a while or just been bobbing along and you now know it is time to dream a bigger. One that feels good. It may not be a complete 360 change but some strategic tweaks could make all the difference.
Module Two: Highlighting your unique self:
I welcome you to bring your unique pic 'n' mix to the table; your skills, experience, talents, background, story, flavour, personality etc etc and celebrate it all (and monetise the bits you wish!). The secret ingredient of building a 'successful' personal brand is being personal. Leaning into and elevating everything that is distinctly you.
Module Three: Pricing and Packaging:
'What to charge' is such a popular question. We can be overwhelmed with the number of questions we need to answer. What to charge? Should this be live? Is this a membership? Should I launch or have it one evergreen. Don't worry; there are a number of trainings to gently guide you through this process so you can make a decision on your next moves.
Module Four: Freebies, payment plans and discounts:
Again so many questions to answer. I want you to understand 'why' you make certain decisions so you build on integrity and in alignment.
Module Five: Designing your 'dance floor' at your digital disco:
I firmly believe in working smartly not just hard. So I put a huge emphasis on your digital disco aka your visibility strategy, your content, your website and online presence. How can you welcome effortless and easeful clients, customers, sales, collaborations and 'knock your own socks off' opportunities
Module Six: Selling and delivering excellence:
Zero sleaze or pressure; just you welcoming in your ideal clients and meeting and exceeding their expectations. I have no desire to spend all day 'on the phone selling to people and trying to convince' - instead I present and advocate strategies that allow clients who are ready to come to you.
Module Seven: 'Let's have a chat':
For the last 25 years all of my work has come from 'being great at having a chat'. I'm not going to make you learn a stiff script - this is about you being you. So no matter what the chat looks and feels like, you will always feel in integrity and alignment.
Module Eight: Passive income course:
Helping you to open up options on how you live and work. Maybe you want to offer some lower cost options, or to create a digital offering that you create once and it pays you again and again. I am going to support you from idea to process to welcoming sales.
Plus behind the scenes of my own portfolio career: After 25 years, I have plenty of stories and examples to share. You are of course welcome to ask questions via the messaging button. I want this content to support you now.
Plus lifetime access and all the updates: This is a robust, vibrant online library; one that is open 24/7 for you to visit whenever you like. This will be regularly updated; so you receive the freshest content. It is a one time payment (unless you choose the payment plan) and an investment that I know will deliver and delight many times over.
Currently you can save 20% if you add 'magic' at checkout
Perfect if you love independent learning and want to go at your own pace. You gain instant access to the whole course; so you can complete in a few days or drop in within the pockets of time you have available in your schedule.
Currently you can save 20% if you add 'magic' at checkout
Perfect if you love that balance of independent learning but appreciate a check in strategy session to join all the parts together. Your session is available at a point in the course to suit you; bring your questions, ideas, finished and half finished projects for another pair of eyes and ears and accountability.
Pre work from me to you that will allow be me to prepare for you so we can maximise our time together focusing on what you want to achieve from the experience.
Currently you can save 20% if you add 'magic' at checkout
Sometimes as a busy person juggling many projects you need to carve out some space to focus on one specific area. If the ultimate check in of your income pie has been lurking on your to do list; let's accelerate the task to the top of the list and tackle it over the course of a month together.
Full access to the course plus 1:1 support over 30 days. Two strategy session and daily accountability to create great momentum. Bring your questions, ideas, finished and half finished projects for another pair of eyes and ears and accountability.
Pre work from me to you that will allow be me to prepare for you so we can maximise our time together focusing on what you want to achieve from the experience.
Your online content has been so helpful and real and practical as well as funny, which is of great relief when all of this can feel heavy on your own.
You are honestly super at what you do and I'm so grateful I've started working with you...
From a current client
on a strategy session experience
Over the past few months my business has scaled super quickly - which I'm so grateful for especially when so many are losing jobs or in uncertain predicaments. But it has taken a lot of hard work and dedication too.
As business owners, we so often feel very lonely (for me my poor husband bears the brunt!) I need some serious support...
So I had an incredible coaching session with Nicky Raby - ahead of the session I did a huge brain dump of my last 3 years in business and so our 2 hours together were extremely productive- I came away with more clarity and confidence and feeling super focused on what I want from my next 6 months.
"Wow, I just had the most amazing two hours with Nicky Raby.
It was a coaching session for me; one of the investments I have made for me this year after a wild four months.
I want to be able to really clarify my thinking about next year and was it absolutely priceless; it has really helped me have confidence in myself and belief that I can continue with the pace that I have set but make it work for my new way of working. We've set some really hairy but really exciting goals so I am going to have some brand new packages coming your way.
What I love about Nicky's approach is that she is different from other coaches.
Nicky was great at not just talking to me about the way I want my business to look and what's comfortable for me and my family. But also very practical and tangible, plus what felt good.
I LOVED IT!"
'My strategy session felt like a fun conversation with a mate, I realised that somehow Nicky had actually managed to get me to work out clear and actionable goals for the next six months, to set both realistic and 'dream-world' financial targets, and got me to think outside of my self-imposed box with regards to using existing skills to generate income. It's invaluable to have someone who has not only the language and the training to steer you in the right direction with such ease and positivity, but also the lived experience of the world in which you are trying to build a business. Nicky gets it, and she brilliantly combines encouragement, positivity, and practicality to leave you feeling, seen, heard, valued, and valuable. Thanks, Nicky!'
'Thank you so much for tonight Nicky.
You are such an incredible beacon of light in my life & I think you're amazing!'