What you want...
There isn't one version of 'success'. You get to choose it all. So therefore you must consider the big questions and therefore the big answers. Take the time to be very specific about what you are optimising for and what goals you want to achieve. It is so easy to follow a formula or easily accessible to squeeze yourself into a template or outsource your autonomy to a 'chat' you've just 'met'. However your next chapter needs more space, intuition, reflection and consideration
Audiences are brilliant, considered and discerning
Over the last nearly 20 years, I have witnessed a lot of shady business. Unethical practices, scaremongering sales techniques, lies(!), sales pages full of promise that deliver no substance. Audiences can sniff it all out. They want something different; valuable, kindness, transformation. The buyer is savvy and enlightened when it comes to online buying experiences; so be the person that is accomplished and exceeds expectations.
Personalised transformation
There is not one way to succeed. Our clients/audience need us to meet them where they are at. They need flexibility, understanding and compassion. Not everyone needs to be in the 5am club working 18 hours per day. We need to be able to access what we need; in a way and at a time where we can receive it.
Your audience want to browse and get to know you
Content is a fantastic way to build a relationship and a reputation with your audience. They don't want to be spammed with soulless copy and pasted messages; they want rapport without pressure and always with genuine connection.
Your job is not to help everyone...
I never thought I would say this; as this is not my natural state. However if I am not clear, optimised and specific; I end up doing very surface, shallow work; which doesn't align with my values. However when I acknowledge and then focus on my most excellent strengths and skills; that's when I can not only connect and solve a problem, I create transformation and results.
Your personal brand is about you AND your audience.
You
You can build something bespoke that celebrates and elevates your skills, experience, talents etc.
The design can compliment your goals, personality and circumstances.
You can create from integrity and alignment; what feels good to... rather than feeling pressured by 'shoulds'
Defining your own measures of success; financial, flexibility, variety of work etc
Working with the season of your life; perhaps the traditional 9-5pm office based business model is not feasible or desired; so let's work with your life; not fight against it.
Them
aka your audience, customers, clients...
They enjoy the 'personalisation' - when every scroll online can feel very automated and samey; your unique twist will be appreciated by 'your' people.
'People want to buy from people' - your ideal clients are looking for connection; the person behind the business. When you show who you are; it gives your client to be exactly who they are.
Through your content; your audience can get to know, like and trust you in their own time.
Seeing the 'person behind the brand' will improve a feeling of 'purchasing with confidence' - especially important in these financial times.
They get to witness difference; your energy, spark and enthusiasm; for you to be a fresh contributor to your space and for them to feel represented and considered.
I know how easy it is to find yourself disconnected. To painfully rebuild your resilience. Or strengthen your belief and confidence muscles; so they can take you where you know you need to go.
There is often not one set time, or one particular golden move... it is about you.
Connecting with yourself.
Asking the bigger questions, carving out your path and finding the momentum to propel you forward or to not get stuck in whatever is blocking and stopping you.
I love being part of the conversation of 'playing full out'. Regularly I have 'pinch me' moments. My 7 year old self can't believe it; yet she knew!
My work has taken me to television, radio, film, working with global brands, sold out stadiums, intimate workshops, a top 100 iTunes business podcast, international presentations to almost 60 countries, being a featured expert in three books, filming days with the Spice Girls, interviewing aspirational thought leaders, collaborations with dream clients... to name a few personally...
In terms of clients; I have welcomed a wonderful, vibrant, ecletic mix...
Founders, Creatives, Popstars, Journalists, Leaders, Stylists, Speakers, CEOs, Digital experts, Healers, Teachers, Medical professionals. RuIe Makers (Lawyers) and Rule Breakers (Monetising non traditional careers; curating a portfolio career on their terms) Innovators, Technology Trailblazers, Dreamers, Foodies, Raconteurs, Game changers, Artists, Designers, Storytellers, Strategists, Wellbeing experts.
There are 5 key areas of building a personal brand plan on your terms; let's activate and illuminate them.
The plan
The vision. The strategy. The idea. The work/life blend. The personal brand creation. Getting things off the ground and moving and shaking...
and
Unlocking what is blocking and stopping you. Strategically considering what is going to move the needle. How to work with the time, money, energy, focus etc that you have now so you can see results quickly. How to set a new rhythm for your life and business; great growth nestled on study, steady foundations. Connecting to all your whys... the big juicy why aka your life purpose, the impact your want to create, your legacy AND how to move from being cosy in your duvet to peeling yourself out of bed and actually getting started on the tricky days...
Available 1:1 for 100 days or as a self study experience.
The money: pricing and packaging your personal brand
How much money you would like to make and how you would like to make it.
What you want to sell? How you want to sell it? Who do you want to sell it to?
AND
How do you feel about money; what does it feel like to sell, to receive, to talk about money, to place a value on what you do?
Next the positioning
AKA your digital disco; your online content, social media presence, your website and what google says about you. I want to you to welcome dream clients, audience, and opportunities when you are working and when you are not.
AND
Uncover where you are hiding. Figure out how you can land in a place that works for you; being visible but not burnt out...
How to welcome a constant stream of ideal clients who have space to browse and get to know, like and trust you...
So you can create with space and flexibility; with no cold calls, or spammy DMs.
and your presenting
Building a visibility rhythm on your terms; showing your ideal clients your best work whilst feeling vibrant and connected. Opening up new places and spaces to share your message...
AND
finding comfort in the discomfort of being more visible. Refining and defining your messaging so you are clear, concise and transformational. Becoming an accomplished, engaged storyteller; speaking your vulnerable and candid truth whilst maintaining some beautiful boundaries...
and the personal
The next version of you. Who you want to be, how you want to feel. Habits, behaviour and limiting beliefs.
AND what comes when you consider this. What comes to the surface. How can you settle into and then embody this next version of you...
If you would like to chat further about working together; simply click below and I can send you my calendar to book a complimentary spot.
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