You have the big plans and creations; you have priced and packaged them and it is time to get them out into the world... to deliver and delight...
In a way that feels good, so you can be the actual, in person version of you online ...
Visibility and messaging are absolutely key as a personal brand and there are so many ways you can grow your audience (and therefore your sales).
For me personally, I like to be visible in a way that suits my energy levels, personality and circumstances. I rarely show my kids online and naturally I am quite an introvert so I don't want to have a 24/7 drone on the go documenting my whole life.
My 3 focuses for me have been:
Speaking - keynotes, workshops, Q and As, panels, TV, radio, podcasts.
Content: Showing up regularly across lots of platforms.
A robust online home and an extensive portfolio of examples of my work.
Speak UP is one of my most popular offerings.
Here's why:
1) Public speaking/going live/selling yourself is something that a lot of people dread so therefore they don't do it and miss this vital piece of the puzzle. Becoming comfortable online (and in person) and finding a visibility rhythm doesn't happen by accident; we have to consciously create it and hone it.
2) If you can find a way to Speak UP on your terms; the possibilities are endless; income, clients, impact, opportunities etc.
I often mention the 'red dressing gown days'.
I had wide awake babies and I was trying to (needing to!) grow my business. I wasn't going to brunch networking events, I was mainly at home so I needed to get creative.
Content has been my number one strategy for growing my business- no paid ads. I have welcomed clients, speaking gigs, opportunities and collaborations.
Plus I have found a rhythm that works for me. I am clear about my strategy so my audience know what to expect; plus I design my content in such a way that it works when I am sleeping/not working.
So you can be the actual, in person version of you online ...
I want to help you build an online presence so you can grow your business whilst you work, sleep or play.
However actually getting it done and in the way you want it done may be the last thing you want to do.
'Your website' has been on your to do list for ages because you've been busy. However if you can get your website sorted and work hard on it in the short term (I am here to help you with this), you will have more space and time in the long term.
Designing and delivering your personal brand on your terms…