If are regularly on the internet I’m sure you will recognise some common themes
Money whilst you sleep
Lap top lifestyle
Join my business opportunity…
Hustle like a rockstar and kill it. (This one in particular makes me shudder a little)
Or a terrible motivational quote that may have been plucked from ‘top 100 motivational quotes’ on a google search.
For me, I knew I had to make the digital world work for me. It had to feel good. Yes I wanted to make passive income but I didn’t want to be a sleazy pants.
If you know me personally, you'll know I like to do things my own way.
I am a geek/rebel in equal measure.
I love learning but then adding my own twist. I don’t want to use other people’s templates or sales script…I can smell those a mile off.
Since 2014 I have created consistent passive income through my book, audios and online course sales.
This has not only increased my client base but also my bank balance.
Since becoming a mum in 2015, I knew I had to think creatively about how I was going to grow my business; despite becoming super ambitious, I had less time (and sleep!) than ever before.
So why is now the right time to suss out this passive income lark…
More time: To spend with your family and friends, to look after yourself, to carve out time for creativity, to do your secret single behaviour (remember that episode of Sex and the City), to do whatever you choose. I don’t want you to just work more hours. You are not going to be able to scale that way as there is a cap on your time.
More love: These days I only do the work/collaborations/project that I love. I have a portfolio career; actor, coach, writer, speaker. We have limited childcare, so I limit my working hours, so they have to work for me. passive income allows me to earn even though other 'shops' are shut.
A lower cost offering: My 1:1 coaching sessions are my premium offering but it is so important to me that I serve my whole audience/community. Creating products/online services for my clients allows me to share my expertise and provide value at a lower price- win/win. Plus I dislike that the wellness industry can sometimes be only marketed to those who have huge disposable incomes. I am aware that small businesses/start ups/freelancers sometimes need the most support but have limited budgets.
More money: There is only a limited number of clients that I can work with in a month and I enjoy having many income streams so making passive income is perfect for me. The 'ping' of the email notifying you have made a sale never gets old (and I am grateful for each and every one) and I even sold two books when I was in labour. Thankfully I have great systems in place as obviously wasn't able to reply personally... :)
Self study: So many of my clients love self study. It suits their lifestyle, budget and circumstances. Every product I produce takes the customer through each process in detail. I have invested thousands in online training and my own self development and so much I have completed from my sofa. With a young son and a desire to grow my family, I am unable to jet off to Bali to 'find myself' at this time (although the flight would be worth it for the sleeps!) so I need support that supports my needs and lifestyle.
Increased creativity and more time doing what I love: I love being proactive and in charge of my own destiny. I don't like waiting for the phone to ring. So this way I can remain in control of my time, money and lifestyle.
There will be a way that passive income can be incorporated into your business.