Passive income on your terms | Nicky Raby

Money whilst you sleep?


Laptop lifestyle?


Pyramid schemes that are a whole lot of hustle and cheesy, inspirational (but actually meaningless) quotes?


grim nylon suits/body con dresses worn by people who look a little intense and have cartoon teeth? 

This is often the version we see on the internet but it isn't my version.

If you know me, you'll know I like to do things my own way. You can read my story here

I am a geek/rebel in equal measure.

I love learning but then adding my own twist.

Since 2014 I have created consistent passive income through my book, audios and online course sales.

This has not only increased my client base but also my bank balance.

Since becoming a mum in 2015, I knew I had to think creatively about how I was going to grow my business; despite becoming super ambitious, I had less time (and sleep!) than ever before. 

So what is my version and what options does it invite? 

  • More time: I am a mum to Oscar who is almost 2 and partner to Matt of ten years. I adore them both and like to spend time with them. I don't cash in every hour for an hourly wage so I am always relatively close to home. I worked on an hourly rate for years; it wasn't enough. I undersold myself and I didn't have flexibility (a) to nurture my creative projects (b) I had to check in with a boss (when I like to be my own boss) (c) it didn't give me the option to grow. I was limited to the hours in the week. 

  • More love: These days I only do the work/collaborations/project that I love. I have a portfolio career; actor, coach, writer, speaker. Until my son goes to nursery, my working hours can be limited to the evenings/early mornings and nap times so passive income allows me to earn even though other 'shops' are shut. P.S I am lucky to have a supportive partner and family near by also who are amazing :)

  • A lower cost offering: My 1:1 coaching sessions are my premium offering but it is so important to me that I serve my whole audience/community. Creating products/online services for my clients allows me to share my expertise and provide value at a lower price- win/win. Plus I dislike that the wellness industry can sometimes be only marketed to those who have huge disposable incomes. I am aware that small businesses/start ups/freelancers sometimes need the most support but have limited budgets.

  • More money: There is only a limited number of clients that I can work with in a month and I enjoy having many income streams so making passive income is perfect for me. The 'ping' of the email notifying you have made a sale never gets old (and I am grateful for each and every one) and I even sold two books when I was in labour. Thankfully I have great systems in place as obviously wasn't able to reply personally... :) 

  • Self study: So many of my clients love self study. It suits their lifestyle, budget and circumstances. Every product I produce takes the customer through each process in detail. I have invested thousands in online training and my own self development and so much I have completed from my sofa. With a young son and a desire to grow my family, I am unable to jet off to Bali to 'find myself' at this time (although the flight would be worth it for the sleeps!) so I need support that supports my needs and lifestyle.

  • Increased creativity and more time doing what I love: I love being proactive and in charge of my own destiny. I don't like waiting for the phone to ring. So this way I can remain in control of my time, money and lifestyle. 

So many people have asked me for this...

So here it is...

I speak to many people across so many sectors who need flexibility and additional income but who want to share their brilliance.

I will show you how...


  • Passive income is something that most people can achieve and make it work on their terms. 

  • I am not a technology wizard but I have figured it out! Yes, I know. Even I am surprised. Also I am not a technology wizard so I will share what I know in a simplistic way. 

  • I will talk about money i.e pricing but not financial detail. Each customer is responsible for their own accounting procedures.

What have I got in store for you?

All kinds of goodies...

This is a four week programme beginning on August 5th 2017. The whole programme will be available after that. 

During August 2017, each Saturday you will get a new module that is going to give you a step by step guide on how to create your own passive income on your terms.

Many of my clients are part of my Personal brand plan for parents and it is the perfect accompaniment.

Or equally it works perfectly alone. 

Module One

In this module you will learn:

  • Why you want to create passive income; how will it impact your business or you and the benefits. 

  • Why your customer is going to benefit... imagine what they could gain?!

  • How passive income can become part of your overall income and beautifully compliment your business strategy and lifestyle goals. 

  • Build your mindset and confidence to support your passive income. Working in an alternative way can encourage a lot of questions; Who am I to do this? Can I really charge for this? What do I have to say that is different? Believe me I have had to answer all of these questions so I can help you find your way. 

In this module you will learn:

  • How to package your skills in a way that suits your services and your style

  • How to structure your content so your audience reaps maximum benefits. 

  • How to break the process down so you don't feel overwhelmed and doubtful that you can actually do this. You can, you just need a process and a plan AND I have both :)

  • How to create a schedule so you actually create it so it doesn't just be an idea. Often we can get caught up in the hectic pace of life and don't think we have time to create. So I will help you build a successful timeline.

In this module you will learn:

  • The behind the scenes of how I have created my products and passive income. For years I put all kinds of mental blocks up 'I am not great with technology' or 'This seems too hard- is it worth it?' It turns out I was just holding myself back and could figure it out. I have made a lot of mistakes...which I will also share so you don't have to make them :)

  • How many amazing possibilities there are. I believe there is so much money and opportunity being left on the table... and ultimately value to your customers. 

  • How to find the right technology and processes for you so you don't have sleepless nights. The whole point of passive income is to create more ease in your life, not more stress. 

In this module you will learn:

  • How to talk about your products/services in a non sleazy way and more importantly feels aligned with you. 

  • How to find your audience and build your marketing strategy so you make consistent sales. 

  • How to create opportunities that are going to maximise your reach, your profile and your expert status. I always talk about consistent action, I never assume that it is going to be one opportunity that will change everything. It is about what you do daily. 

So are you ready to join me?

I would love that...

I know there is so much potential for you but when we try to do things on our own it can feel 'HARD WORK'.

During this course, I will help you to keep things simple and most importantly make progress! 

Plus you will have access to a free Facebook group for additional trainings and live q and a sessions with me. 



How does it work? 

There are 4 modules that will be released weekly from each Saturday (August 5th,12th,19th,26th) The modules will remain online so you can log in whenever you choose going forward. 

Is there a monthly fee? 

No, it is a one off payment. One you are in, you are in. 

If the course is not for me, can I get a refund?

Unfortunately not. All sales are final. 

How will I know when new content has been released? 

You will receive an email with updates so you can log in and find all the goodies

How do I access the content?

When you make your payment, you will create log in details. You will receive a confirmation email that will give you everything you need. Any technical issues, please use the contact page and myself or one of my team will get back to you within 24 hours.