You don't have to own a drone, do a salacious 'kiss 'n' tell in the side bar of shame or an interview with Piers Morgan...

I want to talk about visibility today aka putting yourself out there so people know who you are and what your business is. 

I know many coaches show this version of ‘visible’…Hello, I'm fabulous, I show you my travels, my designer hand bag and how many shoes I have. (My mum wisely once said 'But isn't that just bragging?!') She is a wise woman. 

However this isn’t my reality of ‘success’. I am a working Mum raising a young family. I am not travelling every week. I am not hanging around Bond Street and I frequently working in some suspicious loungewear and a Mum bun.

Showing how you can help people and sharing your message and your brand has to be about you. I can spot copy cats a mile off.

For me things have to feel good. If it feels good, I am more likely to share.

When we work out what works for us; our personality, our goals, our circumstances everything feels so much easier and we see results; increased brand awareness, more clients/customers, exciting opportunities and a happy bank balance.

When we start our businesses…we know what we are good at. It usually begins with a skill, a talent or an experience to share. Very quickly it becomes apparent that there are many more pieces to running your own gig; some of which may not be in your natural comfort zone.

I recently read the results of survey detailing where people struggle in their business.

1) Getting consistent clients/customers

2) Selling/pitching/promoting to get the above.

I know both of those tasks can seem enormous. Especially if you have no idea where to start.

In the beginning of my coaching business, I used to listen to endless You Tube videos/podcasts/webinars and feel all inspired. However I didn’t implement.

Firstly because it often felt scary and I regularly convinced myself I wasn’t ready and secondly because it all felt very overwhelming.

If my business/brand had been a physical shop, the analogy I would use would be that I spent a lots of time rearranging the shelves, dusting them, attending to them and enjoying the view without actually opening the door/shouting about my business so my customers could actually find me and BUY from me.

BECAUSE you kind of need people to buy so you have a BUSINESS. I know that sounds obvious but I needed to hear this myself.

Selling / Putting yourself out there / Saying you are available to do a fantastic job can be scary.

For most of us this completely contradicts what we were taught or learnt in school.

Here are a few attributes that were celebrated in my school:

  • Blending in…be like everyone else. Follow the crowd. Wear an identical Kappa jacket. Don’t be an individual.

  • Don’t get above your station. Don’t dream big. Don’t question (do not pass go and collect £200!) simply concur with the current situation.

  • Don’t blow your own trumpet, don’t share that you are good at something or do an excellent job. Put your hand down. Do not show off.

My goodness these beliefs stayed with me for years and sometimes still pop up to say hello. However I have found a way to move forward anyway.

On being asked to talk about our businesses, our default settings can be ‘NOOOO, please don’t make me’ ‘I’m not good at that’ or ‘I hate public speaking!’ or the general fear that people will think you are a twerp.