How to pitch to strangers // accelerate your business/brand

This week I have some very interesting meetings. However I wasn’t invited to these meetings, I initiated them. The truth is before I got in touch, they had no idea who I was. 

I’ll tell you how they started…from an idea in my head, a thought of ‘Wouldn’t it be cool if?’. Now of course I could have left the thought there. I could have easily brushed it to one side. I could have let the self doubt party come out to play. You know the thoughts of ‘Is all the hard work going to be worth it?’ ‘Who am I to do this…am I ready?’ or ‘Is there any point putting this email together because it may not get read’

The answer is always YES! Hard work always pays off…there is always a lesson or opportunity. You are ready. Assume it will be read. I promise that will make the writing much easier. 

As someone who has done lots of pitching and reaching out in the last year or so (and also receives lots of emails asking me) I thought I would share some things that have worked for me. 

Your attitude is everything

Everyone wants to work with nice people who are team players. Your personality and general ‘I’m not a total twerp’ needs to shine through across your online/offline persona. Check your copy, your about page, the comments you leave on social media. I’m not saying you have to be sickly sweet or disingenuous but you do have to show up as the best version of yourself. 

The personal touch

If you are your business, be you. Bring your personality, experience and skills to the table whole heartedly. You don’t have to be stuffy or too formal, you can find a middle ground where you are you but still professional

Be clear about your intention

What do you want to gain? How could you make the proposition mutually beneficial. It can be very easy to be in a head space of ‘I need x,y and z and I need them now’ but that can be off putting to read (and yes, I do receive emails like this and they make me want to run away, not reply immediately with ‘Yes babes…absolutely, count me in’).

Earn their time

Show your credibility. Add value. Share evidence of what you have achieved previously and what results you have provided. Don’t be afraid to say what you are good at. Although a long, waffly email is not the solution, a two liner with no content or context doesn’t help either. 

Make it easy

Add links, templates and contact details. Do your research so you don’t have to ask obvious questions. Be discerning about what is important in this email exchange. Sometimes I get random emails of ‘Can you help me with this…’ which is actually about 20 things with no please, thank you, explanation or warm up. Take your time. Give options. Add a time limit. Go for the easy win. Go for it.