I have had many agents over the years; some have been wonderful and some less than wonderful, let’s just say :)
This week, I signed with an additional agent, lovely Kaye is going to look after me for my speaking and presenting work. Elevating this area of my brand was on my 2018 goal list so it feels great to have achieved this by 10th January 2018. Bizarrely I now know Kaye was aware of me too and was going to get in contact but I beat her to it.
You may be reading this and thinking ‘It’s alright for you Nicky…’ and that is totally cool. I get it. It’s annoying especially if this is something you want to do too. But don’t worry, you can do it too. There is space for everyone.
Writing to agents and getting a positive response is something I am always asked about. I’m sure you know already, but I was an agent for 5 years… over that time, I read many applications…many of which were poorly written, vague, unclear and a little bit slap dash. The applications that stood out weren’t necessarily the actors who had the most experience; often it was to do with attitude, understanding of their brand and a general sense that he/she would be great to work with.
Here are my top ten strategies which will help you land your agent of choice:
1) Consider what you want for your career
Get clear on your vision and big picture dreams. What do you want to build? What direction do you want your career to go in? Don’t say ‘You don’t mind’ ; you may think you are being flexible and easy to work with but actually you are making it harder for the agent to get you work or envisage working with you.
2)Who do you want to work with?
Agents have very different styles and not all are suitable for you. I certainly don’t get on with someone who is dismissive, soulless and doesn’t get me. Read ‘about’ pages and their social media feeds carefully, there will be plenty of clues that will help you to make a decision.
3) Start with a winners’ mindset
Assume that your dream agent is waiting for you… even if this requires your best acting pants. Agents don’t get paid unless they represent actors who get paid. FACT. Starting the writing/email process with a positive mindset will shine through in your communication. Whatever you do, don’t start with ‘No one is probably going to read it anyway’…
4) Do your research
Check out social media feeds, be thorough with their website, understand their clients, google their name in You Tube. Get to know their likes, dislikes and overall vibe.