Interview with Sharon Kaur // Founder of Fréyda's Pantry

What do you do? How would you describe your working life?

I am the founder of Freida’s Pantry, we make tasty snack bars which are aimed at mothers. The bars are based on an Eastern food that has been eaten by mothers for hundreds of years to provide energy and to support nursing. My working life is quite manic at the moment as the company is very much in start-up phase so that means that I can work 7 days a week and all sorts of hours! However I am passionate about what I do & it’s a very exciting time

Did you show any early signs as a child that indicated that you would end up where you are today? 

As a child I was very creative and always liked to make things and enjoyed baking with my mother. I have always been entrepreneurial so I think food and running my own business was always something I wanted to be involved in.

Describe your morning routine

As in most households with small children, mornings can be a little manic! I usually wake up around 6am and juggle breakfast, last minute homework and reading my emails! As soon as the kids are at school I usually have to rush to a meeting or jump on to a call.

Where do you get your ideas/inspiration from and when do they arrive?

Inspiration for the food bars came from my mother and my grandmother, the recipe for the bars is actually theirs and I decided that this was a food all mothers could benefit from when I had a terrible labour with my third son and found the bars helped me with my energy levels and my milk supply. 

When motivation wavers, how do you get back on track?

My children really motivate me and keep me focused, I think every time you hit a road block it is important to reflect on all the positives as they will keep you going.

What is the best thing about your job/lifestyle?

The best thing is that I can work around my children most of the time, it’s not always possible but less rigid then working for someone else.

If you could do something else for the day- what would you do?

I would probably be involved in health and nutrition as I feel that there is so much to learn and benefit from in this area. There are many foods in the world which are almost medicinal, however not many of them are in the public domain. I believe if we can eat better, we can live healthier more rewarding lives.

How do you celebrate your successes?

I don’t do this as much as I would like but I try and treat myself by taking some time out and spending it with my boys maybe a trip to the cinema or a nice day out!

Do you have any tools/resources or rituals that you couldn’t live without?

One word “google” seems to have all the answers! I am also a social media enthusiast 

Which books from your bookcase would you recommend?

If anyone is looking to start their own business I think Traction by Gabriel Weinberg and Justin Mares is a good read

What are your daily essentials to make you feel ready?

I love Kanebo Sensai skin care, it has done wonders for my skin!

What advice would you give your teenage self?

Have more confidence – anything is possible!

Where would you like to be in 5 years time?

I would like my company to be established and so have a slightly better work-life balance