Interview with Vicki Hodges // Founder of Bo & Bel

Name: Vicki Hodges

What do you do? How would you describe your working life? 

I’m a 37 year old mum to twin girls, Isobel and Phoebe and founder of Bo&Bel.

Did you show any early signs as a child that indicated that you would end up where you are today? 

I was always a day dreamer and I guess I always thought I’d never fit in with the career advice of getting ‘normal’ jobs so I day dreamed long enough until my dreams came true of setting up my own business.

Describe your morning routine

Mornings are not our thing. We are on go slow EVERY morning and end up rushing to the school gates just as the bells goes! We get up around 7:30 so to squeeze every last second of sleep potential out of the day.

I get the twins dressed for school, ask them to brush their teeth 100x, call them for breakfast, ask them to put their socks on 100x, make packed lunches, check book bag for letters that I should have really checked the day before and curse myself that I now have 1 minute to produce a handmade outfit for dress up day, ask why they haven’t brushed their hair, teeth or put on socks, start saying “we’re late” on repeat, put my makeup on in 30 seconds, rush children out of the door, go back for forgotten lunch box, realise half way to school child 1 has tooth paste all over her face but this at least proves she did finally brush them, kiss them quickly before waving goodbye for the day and going home to start my work day!

Where do you get your ideas/inspiration from and when do they arrive? 

When you have so much passion for what you do, be it motherhood or work, ideas flow and you enjoy the journey. Ideas for work come at various times and I keep a note pad by my bed so I can write them down before I forget by the morning.

When motivation wavers, how do you get back on track? 

Some days you don’t have much motivation but when it’s your own business there’s that drive inside you that makes you want to be successful. Working for yourself means that you can balance work and life and if I have a ‘don’t feel like working’ moment I can take an hour or two out to recharge.

What is the best thing about your job/lifestyle? 

The top 5 things I love about my job are:

Work life balance

Being able to spend more time with my children

Having full control for my success

All the fabulous people I meet on my journey

Getting to use my creative side to make mums and babies happy which in turn makes me happy

If you could do something else for the day- what would you do? 

I’d like to spend the day with my husband at work to get a better idea of what he does daily. And visa versa. I think if all partners spent a day shadowing each other at their place of work you’d have more appreciation and empathy for what happens and how it makes them feel.

How do you overcome any challenges in your working life? 

The challenges I face are copy cats. There’s always going to be that risk when you have a successful business because if you didn’t do something great no one would want to copy so I have to see the positive and be proud I’d done something others want to do too.

How do you celebrate your successes? 

I’m a very vocal person so I jump up and down squealing with joy and tell everyone who’ll listen! 

Do you have any tools/resources or rituals that you couldn’t live without? 

Unfortunately I can’t live without my phone. I do a lot of work from my phone so I feel lost without it however I try to plug it in outside the bedroom to give my brain a break and switch off for the day before sleep.

Which books from your bookcase would you recommend? 

We’ve just been treated by Mothers Meeting to a showing of Me Before You at Soho house and we got given the book for a gift and I definitely recommend that – but be prepared to cry!

What are your daily essentials to make you feel ready? 

My daily essentials are sleep, food and time to relax. I need my sleep, I love good food and I also believe everyone needs time to relax and switch off.

What advice would you give your teenage self? 

Enjoy being young and carefree

Where would you like to be in 5 years time? 

I would love to be further down my journey of motherhood and work life. In 5 years my daughters will be at secondary school and that thought is too scary to imagine them ever being that old!!

Huge thanks to Vicki. Check out her gorgeous jewellery  

Feeling inspired, you can work with me one on one to launch your idea, find out more below: