If you know me, you'll know I like to do things my own way. You can read my story here
I am a geek/rebel in equal measure.
I love learning but then adding my own twist.
Since 2014 I have created consistent passive income through my book, audios and online course sales.
This has not only increased my client base but also my bank balance.
Since becoming a mum in 2015, I knew I had to think creatively about how I was going to grow my business; despite becoming super ambitious, I had less time (and sleep!) than ever before.
SO WHAT IS MY VERSION AND WHAT OPTIONS DOES IT INVITE?
More time: I am a mum to Oscar who is 21 months and partner to Matt of ten years. I adore them both and like to spend time with them. I don't cash in every hour for an hourly wage so I am always relatively close to home. I worked on an hourly rate for years; it wasn't enough. I undersold myself and I didn't have flexibility (a) to nurture my creative projects (b) I had to check in with a boss (when I like to be my own boss) (c) it didn't give me the option to grow. I was limited to the hours in the week.
More love: These days I only do the work/collaborations/project that I love. I have a portfolio career; actor, coach, writer, speaker. Until my son goes to nursery, my working hours can be limited to the evenings/early mornings and nap times so passive income allows me to earn even though other 'shops' are shut. P.S I am lucky to have a supportive partner and family near by also who are amazing :)
A lower cost offering: My 1:1 coaching sessions are my premium offering but it is so important to me that I serve my whole audience/community. Creating products/online services for my clients allows me to share my expertise and provide value at a lower price- win/win. Plus I dislike that the wellness industry can sometimes be only marketed to those who have huge disposable incomes. I am aware that small businesses/start ups/freelancers sometimes need the most support but have limited budgets.
More money: There is only a limited number of clients that I can work with in a month and I enjoy having many income streams so making passive income is perfect for me. The 'ping' of the email notifying you have made a sale never gets old (and I am grateful for each and every one) and I even sold two books when I was in labour. Thankfully I have great systems in place as obviously wasn't able to reply personally... :)
Self study: So many of my clients love self study. It suits their lifestyle, budget and circumstances. Every product I produce takes the customer through each process in detail. I have invested thousands in online training and my own self development and so much I have completed from my sofa. With a young son and a desire to grow my family, I am unable to jet off to Bali to 'find myself' at this time (although the flight would be worth it for the sleeps!) so I need support that supports my needs and lifestyle.
Increased creativity and more time doing what I love: I love being proactive and in charge of my own destiny. I don't like waiting for the phone to ring. So this way I can remain in control of my time, money and lifestyle.